Kayla Daurio

Marketing Specialist, Marketing - Fashion and Business Marketing

Kayla Daurio, a Marketing Specialist in the dynamic fields of Fashion and Business Marketing, is a beacon of creativity and innovation. Originating from New Jersey, her early life was marked by a profound love for the arts and a keen interest in business dynamics. 

A Flourishing Foundation 

Her academic achievements are impressive. Graduating Cum Laude from the Savannah College of Art and Design (SCAD) in 2022, she earned a Bachelor of Fine Arts with a major in Fashion Marketing and Management and a minor in Business Management/Entrepreneurship. These formative years laid the groundwork for her future, further enriched by acquiring an Inside LVMH Certificate, which gave her critical insights into the luxury sector and its challenges. 

Professional Journey 

Currently a creative force at Bequest Funds in Sarasota as a Marketing Specialist, she has carved a niche in graphic design, styling, and multi-channel business marketing. Her professional journey began at Bealls Inc., where, immediately after graduation, she infused fresh energy as a Creative Marketing Graphic Designer and Digital Marketing Assistant for a leading wholesale fashion company. 

With proficiency in Adobe Suite, Canva, and Procreate and a deep understanding of Color Theory and Product Styling, she transforms ideas into visually captivating projects. From concept to execution, her work leaves a lasting impression in fashion, business, and design. 

A Testament to Talent and Tenacity 

Her career highlights include orchestrating customer-focused campaigns that significantly boosted website and store traffic for Bealls Inc. Collaborating with diverse teams, she has executed innovative design concepts that communicated a cohesive and impactful brand message. Additionally, her freelance work as a Digital Marketing Designer showcases her ability to create engaging email campaigns and convert audiences into loyal subscribers through compelling designs and strategic social media postings. 

Her love for the beach and her New Jersey roots add a refreshing authenticity to her work. Her hobbies—painting, crocheting, and creative writing—underscore her belief in expression without words, embodying her philosophy that design possibilities are endless. 

Career Milestones and Professional Accomplishments 

Kayla Daurio's career is highlighted by several key achievements, notably her rapid transition from academia to the professional world. Two days after graduating, she secured an internship with Bealls Inc., which soon evolved into a full-time role as a Graphic Designer. She has been instrumental in crafting customer-focused campaigns that merge creativity with strategic market insights. 

Notable Roles and Responsibilities: 

Graphic Designer at Bealls Inc. (August 2022 - March 2024): She led the development of impactful marketing campaigns, collaborating with a diverse team to ensure a cohesive brand message across multiple channels. Her work significantly increased traffic to both the website and physical store locations.

Creative Marketing Intern at Bealls Inc. (June 2022 - August 2022): During her internship, she immersed herself in the brand's essence, working closely with the creative team on social media content and marketing projects.

Digital Marketing Designer (Freelance) at James Goodman & Associates (March 2021—present): She excels in creating engaging email campaigns and dynamic website content, showcasing her versatility and adeptness in digital design.

Her roles as a Stylist at David's Bridal and Dress Specialist at Dream Dresses also provided invaluable experience in customer service, styling, and visual merchandising—skills that have greatly enhanced her marketing expertise. 

Engaging with the Community 

Beyond her professional and creative endeavors, she is committed to philanthropy. Her involvement with a nonprofit thrift store and her leadership in initiating a high school club focused on community service highlight her desire to give back. This blend of industry involvement and community engagement positions her as a skilled marketer and designer and a compassionate individual driven by a desire to make a difference. 

Lessons From the Journey Among her most cherished achievements is securing an internship at Bealls Inc. just two days after graduating, emphasizing the immediacy and relevance of her skills in the marketplace. This swift transition from academia to industry highlights her readiness and adaptability, qualities essential in the fast-paced world of fashion marketing. 

Her story is an inspiring narrative of how passion, when pursued with dedication and complemented by the proper educational and experiential opportunities, can lead to a rewarding and influential career. She serves as a beacon of hope and inspiration for emerging professionals looking to make their mark at the intersection of creativity and business. 

Kayla Daurio has succeeded and thrived in navigating the competitive and often turbulent waters of the fashion and marketing industry. She is a testament to the power of integrating one's passions with one's profession, proving that success follows those who pursue their dreams with a clear vision and unwavering determination. Her creative journey is far from over, but its trajectory provides a compelling guidepost for aspiring creatives and marketers.